Farmer’s Market Costs vs. Grocery Store Costs
I love veggies! Roberto took this picture of me showing off my newest farmer’s market find – this beautiful head of green cabbage that was a dollar. Roberto loved the expression of “pure joy” on my face, showing off the latest foodie find! I am a HUGE geek.

Okay, as you all know I am a big, huge fan of the Farmer’s market here in Saint Augustine, Florida. I am beginning to feel like their poster child because I talk about it so much on this blog! Roberto and I go at least twice a month and have produce for the whole month.
Lately, we have been eating very little but vegetables and fruit. We supplement with beans and grains from the store, of course, but with anticipation of spring and summer we are eating less and less meat. Plus with food costs going up we are trying to make the best of our food budget, especially with our wedding coming up in a few weeks!
So I decided to do a geeky Farmer’s Market experiment…after the market, we went to the grocery store, our local Publix supermarket and compared prices. Here is the breakdown for you (first price is Farmer’s Market price and the second is the Grocery Store):
Item: Farmer’s Market: Grocery:
Beets: $2.50 per bunch (including greens) VS. $5 (2 beets)
Spinach: $2.50 (plastic grocery bag full) VS. $3.29 (salad bag)
Brussel Sprouts: $2 (1 lb.) VS. $3.26 (1 lb.)
Romaine Lettuce: $2 (huge head) VS. $3.99 (3 tiny hearts)
Sweet Potatoes: $2 for 3 large VS. $.99/lb
Red Potatoes: $3 (about a lb) VS. $4/lb
Vidalia Onion: $1 (one LARGE) VS. $1.29/lb
Roma Tomatoes: $2 (basket of about 6-7) VS. $2/ lb (about 6-7)
Cantaloupe: $3 VS. $3.49
Cubanelle Peppers: $2 for 3 peppers VS. $2.99/ lb (about 5 )
Spring Onions: $2 bunch (with 3 large onions) VS. scallions .99 for about 12
Radishes: $ 1.50 bunch (with greens) VS. Couldn’t find them at the grocery
Not only are there price differences, but for the items that are similar in price, I would still go for the Farmer’s Market products because:
1) I am supporting my local community, economy and farmers.
2) It is FRESHER. Have you ever heard of lettuce or spinach being fresh and crisp after 2 week in the fridge? Well this stuff is- it lasts double time at least, because it is not being transported on trucks or in planes across the country or even from from another country altogether. And it is not sitting there on a grocery store shelf for who knows how long before it is purchased.
So frankly, I’d rather support my local farmers. Some of the stalls are not organic produce, but I would rather get local non-organic certified (most of them practice organic methods) produce than organic produce from California that is full of petroleum after being transported across the country and wilted from sitting on the shelves and in transport.






Judy - March 27, 2008 at 8:29 pm
I sent Mike all the information about local CSA’s and Farmer’s MArket that I got from http://www.localharvest.org/. This is a huge database of all of the locations around the US. Anyone interested give it a peek!
Gavan - March 28, 2008 at 5:19 pm
The prices are definately better at the farmers’ markets but it’s also a great social thing. I’m lucky here in LA that I have a market on everyday in various parts of the city. It’s great too as you get to know the farmers and see the same people at all the markets. It’s really important to keep supporting them.
katy - March 30, 2008 at 12:21 pm
I agree — I almost uniformly get better prices at the farmer’s market too. And where the prices are a bit higher, the superior quality more than makes up for it!
candyce - March 31, 2008 at 12:39 pm
i love this comparison shopping guide. seems that most think of organic as being expensive. but to buy certain organic items is sometimes more cost-effective, and of course, much higher quality.
thanks! i’ll use your post as a guideline.
susan chastain hulbert - April 3, 2008 at 5:30 pm
Great post! I’m not very good at cost comparisons — I used to be an accountant, and that’s too much like work for me!- so this is very informative because I wasn’t sure if I was saving money or not. And you made a good point about it being fresher – I hadn’t thought of that.
We have a great Farmer’s Market in Santa Monica, and I can start going again now that my Friday art class finishes tomorrow. Maybe you already know about this, but Evan Kleinman podcasts from the SM market on kcrw – here’s a link where you can find the podcasts – http://www.kcrw.com/etc/programs/gf. She often interviews the farmers about their produce and great dishes to make.
kittie - April 4, 2008 at 7:47 am
I do love the farmer’s market – though they have become so chic here that they are not always cheaper. My favourite places to shop are still the ethnic grocers and small retailers near my flat!
Big ups to the food geek in us all ;D A colleague recently commented to me that he had “never seen anyone get so excited over a squid” after I managed to get one from my fishmongers!
Aggie - April 15, 2008 at 1:26 pm
I just recently discovered your blog, and am thrilled because I feel like a “geek” at times too. I grew up in Flagler (not far from you!) and went to the Friday Farmer’s Market with my grandfather or mother every week! I now live in Sanford, and am so happy that they have a growing market as well. So anyway…all I can say is that I can relate to your fabulous find and appreciate the article!!!
Krista - April 24, 2008 at 10:55 pm
Just came across your site today… love what you are doing here.
As a mom trying to balance nutrition, budget, and time constraints, I appreciate Peter’s perspective on families. Even if it costs less, it is a challenge to get out on multiple shopping trips, or to do much price comparing while either juggling kids or taking advantage of a brief child-free outing. Time is a commodity that sometimes outweighs money and extreme nutrition.
But I am open to the challenge of building FM’s into my routine, and love how possible you make it sound that I CAN have it all: Spend less, on better food, and get healthier too!
mari @ Secrets of a Kitchen Wizard - February 5, 2010 at 6:56 pm
Great comparison! Is this in VT or FL? I found the price of produce in CA much cheaper than other part of the country. (Instead we pay a lot more for housing price!) Next time you come to the Bay Area, I have to take you to Berkeley Bowl, where you can buy all these produce for a fraction of price you listed. You may have even bigger smile on your face! (<- you are so like me, to get so excited by a head of cabbage! We must be twins!)