I love veggies! Roberto took this picture of me showing off my newest farmer’s market find - this beautiful head of green cabbage that was a dollar. Roberto loved the expression of “pure joy” on my face, showing off the latest foodie find! I am a HUGE geek.

Okay, as you all know I am a big, huge fan of the Farmer’s market here in Saint Augustine, Florida. I am beginning to feel like their poster child because I talk about it so much on this blog! Roberto and I go at least twice a month and have produce for the whole month.
Lately, we have been eating very little but vegetables and fruit. We supplement with beans and grains from the store, of course, but with anticipation of spring and summer we are eating less and less meat. Plus with food costs going up we are trying to make the best of our food budget, especially with our wedding coming up in a few weeks!
So I decided to do a geeky Farmer’s Market experiment…after the market, we went to the grocery store, our local Publix supermarket and compared prices. Here is the breakdown for you:
Item: Farmer’s Market: Grocery:
Beets: $2.50 per bunch (including greens) $5 (2 beets)
Spinach: $2.50 (plastic grocery bag full) $3.29 (salad bag)
Brussel Sprouts: $2 (1 lb.) $3.26 (1 lb.)
Romaine Lettuce: $2 (huge head) $3.99 (3 tiny hearts)
Sweet Potatoes: $2 for 3 large $.99/lb (1 ½ potatoes)
Red Potatoes: $3 (about a lb) $4 (1 ½ lb.)
Vidalia Onion: $1 (one LARGE) $1.29/lb
Roma Tomatoes: $2 (basket of about 6-7) $2/ lb (about 6-7)
Cantaloupe: $3 $3.49
Cubanelle Peppers: $2 for 3 peppers $2.99/ lb (about 5 )
Spring Onions: $2 bunch (with 3 large onions) scallions .99 for about 12
Radishes: $ 1.50 bunch (with greens) ?
Not only are there price differences, but for the items that are similar in price, I would still go for the Farmer’s Market products because:
1) I am supporting my local community, economy and farmers.
2) It is FRESHER. Have you ever heard of lettuce or spinach being fresh and crisp after 2 week in the fridge? Well this stuff is – it lasts double time at least, because it is not being transported on trucks or in planes across the country or even from from another country altogether. And it is not sitting there on a grocery store shelf for who knows how long before it is purchased.
So frankly, I’d rather support my local farmers. Some of the stalls are not organic produce, but I would rather get local non-organic produce than organic produce from California that is full of petroleum after being transported across the country and wilted from sitting on the shelves and in transport.































58 Responses to “Farmer’s Market Costs vs. Grocery Store Costs” »
I’ve found the same thing with regard to the pricing differences and especially with how fresh everything is! I couldn’t believe that the produce I bought before would be all gross and inedible within a couple of days, but the produce from the market I go to is fresh for at least a week sometimes even longer (if it’s still hanging around). I can fill my entire cart up for only about $20-$25 and have the best tasting and freshest produce. I now only spend maybe $50 at the grocery store, so our food bill has dropped quite alot since finding my produce market!
Keep in mind that just because some produce isn’t Certified Organic doesn’t necessarily mean that it wasn’t organically grown, it could just mean that the farmer didn’t want to go through all of the paperwork needed to get certified. Lots of farms in Oregon are like that. Valley Cove oranges in California are also that way.
I get the same glee when I bring home fresh veg - I have the added bonus of enjoying the botany of it all!
Amen my sister! We have good farmers market, in season. Being up here in ohio, I can’t wait! I am jonesing for a csa to join, but no such luck. Wish more people would get on the bandwagon. I plan to grow as much of mine this year as I possibly can!
I live in the produce hell of southern Virginia, kill me. I buy my produce in DC when I’m there each week.
I love my market too and you get far better deals on fruits and veg than at the supermarket and of course, it’w way more fresh and tastier too!
I go to my street market once a week and during the week if there’s something I need I go to the grocer’s. The taste and freshness is always better in the market street… Haven’t gone to compare prices yet though, but good idea, I might do that too!
You are taking this as a particular greens-crusade, Jenn :D!!! I’m with you♥
oh this i the frustrating part of being up north, we still have a bit of a wait until farmers’ market season & to get produce that is worth buying you have to go to a more expensive market.
Oooh I have been waiting for this! I love it. As you know Jenn, I feed my family of 4 a diet that consist mainly of fruits and vegetables from my local FM or U pick. I supplement it with chicken and other meats at least 2 nights a week. I feed my family on about $70 a week doing this. In doing this though I also make our bread (bread machine) 3 times a week and also now make yogurt. I figure this alone saves me about $15 a week. I also use everything on a chicken. Once for the meal and then again for soup. I did not include my wine in this budget!!!lol
I think though even living up north and going to a “more expensive market” if you are using absolutely everything you get you will still save some money!
***Sorry for the huge comment Jenn but you know this is one of my passions! I so want other people to realize the health benefits, global benefits and the true fun of it!
I’m totally with you on buying local, quality and organic when possible.
The only caveat with this food philosophy is to not force the issue with those with a family.
For many, it’s a struggle to get kids to eat well and to put food on the table.
When push comes to shove, many parents will go by price…many costs and pressures with raising a family.
A lot of our farmers basically grow organically, but they don’t want to go through the certification process, so they don’t say they do. And the freshness is great. Our farmers market is just starting to wake up, and I’m really pleased!
I’m so jealous that you have a farmer’s market, none for me (or close by anyway) in Japan
It is so great to see everyone in support of local farmers and economies!
Keep up the local shopping everyone!
I hear ya Patsy! Not only has our food bill shrunk, but so has my waistline! Which isn’t a bad thing, either!
That is absoutely true Heather! I meant to mention that and forgot, so thanks! But even so, I still say, local and non-organic is better than organic and distant.
Growing your own is even better Kimi! We just planted some herbs this weekend. We live in an apartment, so we don’t have room to grow more than that! But someday….
Geggie! What is up with the produce in VA? You would think there would be tons of farms….have you ever gone to Eastern Market, in DC. I used to love it there - but I heard it got burned down a few years ago…
You said it Pixie!
Yes, Nuria! Let me know if you do a little experiment too! Yes, I guess I am now a green crusader! I am just so inspired by the farmer’s market.
Ihear ya Kat! When I lived in New England I belonged to a CSA for a few years - some months were kind of rough - more pumpkns and turnips than I would have liked - but it forced me to get creative! Maybe there is a CSA program near you….
No problem Judy! I think it is great! Keep on keeping on, is whay I say! So amazing what an education is out there!
I have to beg to differ, Peter!

First, I just want to say that I don’t force my food philosophy on anyone. I put it out there what I believe and if people like what I say, and it inspires them, then that is great! But I would never preach to anyone that my way is right or that they have to do it that way. To each their own is what I say
Secondly, check out Judy’s comment - she feeds her family of four for cheap and is giving them good fresh food to eat.I think if kids get this kind of fresh food and that is all they know, then they will eat it without much arguing. Plus, my family had to be creative to make ends meet, but that it the beauty of leftovers and buying local produce cheap - it helps stretch a budget. However, I only speak for myself and from my own experiences.
Thanks Jen for pointing this out! It is a very good point! Have a great time at the market!
Really, Kat???!!! That so surprises me! I am sorry…
It’s sad that the only real farmer’s market for me is so far away that any savings that I would have would be eaten up in gas! I go to Whole Foods, andI can usually find local produce, but it is not cheap!
I grow as much as possible- even through the winter in NY- and my 3 1/2 year old eats all his greens. He loves to pick them and knows the names of most. Even the most veg-averse kids have been really happy to help pull (and then eat) carrots. No proselytizing needed.
Nothing’s better than growing your own; the resulting grin is even bigger (and dorkier.)
Mmmhh. Love the Farmers Market here in Boston. (And I’m from Jacksonville FL originally and LOVE the St. Augustine Farmer’s Market too) There is something amazing and really warming about purchasing items from the people who grow them. It gives soulfulness and meaning to the things we eat, plus, it’s way more fun then trying to go to the store and fight through all the clutter sometimes
I could not agree with you more. I think also that a lot of the fruit and veg are damaged by the shelf packers in stores. On the farmers market the farmer normally sells his own produce and he knows what effort it took to produce and therefor he handles it with care.
I think something that people are missing is the fact that most of the vegetables that are grown for the supermarkets have been genetically modified to some extent to be able to have the shelf life they have. The vegetables grown locally usually aren’t! They don’t need to travel as far but they need to be resistant to the bugs etc. in your local area so generally heirloom varieties are used. I also worry about the pesticides that are used in the countries that our produce is coming from. Is that even controllable?
Just another angle to look at!
I shop a lot at my local Mexican market. I really don’t know where all the produce comes from (I don’t believe all of it comes from Mexico) but I need to start shopping at my local farmer’s market when they open up here. I agree that is worth spending a few cents if you are supporting your local economy.
You look so happy in that picture! You remind me of my mom, she is the happiest woman on earth when she is cooking.
Hi, I also live in Japan, and until last year lived right down the road from a great farmers market. We moved back to the city last year and I miss that market SO much. The veg in the stores here are twice the price and seem half wilted even before they arrive. Once you know the goodness of fresh organic produce, it’s so hard to go back isn’t it! Ignorance was probably bliss!
BY the way, you might enjoy this with that gorgeous looking cabbage: http://tastyebites.blogspot.com/2008/03/fresh-cabbage-and-onion-salad.html
Nice, thought-provoking post! Thanks for posting the prices of your FM produce vs. grocery. Things here in San Diego seem to cost much more. Ya know, I woke up early on Sat. morning to hit one of the local FMs. My drive there was filled with the thoughts of all the veggies and fruit I was going to score. I was SO disappointed. I really and truly don’t know what has happened. I’ve never been to that FM before and am not sure if it’s always this way or what, but there were tons of craft and hot food vendors and only two stalls selling fruit and veg. I came back with a cabbage and some tasteless strawberries. Sigh.
My local CSA is currently full and I have not been able to sign up. However, I am able to get their produce at a local health food store which isn’t too far away from their farm.
I have added additional plants to my yearly veg/herb garden this year to help deal with rising prices and to get back to my family’s roots (haha!) of growing our own food.
As for the FM, I’m not gonna give uph. I’ll hit up a different one next week.
We have a number of farmers nmarkets here in Australia. the price can vary quite significantly in either direction. Sometimes the “big chains” have better deals and other times the smaller local guys do. But I’m with you on this. “You just don’t know a lot about the stuff you buy from the supermarkets”. A great food philosophy that needs to be spread more.
Well you look sleek and healthy. I have oredered my first organic veggie box( no membership required). It will do until Farmers Market time rolls around in late Spring.
You have officially got me so excited for summer here in Ohio, I am ignoring the snow on the ground and planning my market list:)
We garden in the summer, & I tell ya, it is SO hard to buy veggies in the grocery store in the winter.
So hard! I’m glad you have a farmers market near you.
How wonderful!
The farmer’s market in ATL is about 30 minutes from me and I hate that b/c I don’t find or make the time to get out there as much. And Publix rarely has the freshest ingredients I cook with!
This is great news! I’ll be driving to the market far more often!
That is a cute picture of you hugging the cabbage. You should frame that.
I am jealous of your farmer’s market. Do you have to get there really early to get all of the “good” items? Our market is only open about 4 months, but I will definitely take advantage of it. I love getting fresh blueberries!
Man, I can’t WAIT to see the farmer’s markets open (and have my CSA start up). My first winter back in Boston has been a rough one.
GumbeauxInTheKitchen: After living in San Diego for four years, I had pretty much the same experience as you did with some of the farmer’s markets. If you want exciting, try the La Jolla market on the weekend and the Del Mar market on Sundays. Both of those are almost always decent (5-10 veggie stalls). The Normal Heights market is hit or miss, but probably worth the trip if you live in the area.
There’s a few CSA’s out there you can try: Be Wise Ranch and Sea Breeze Organic Farm. I was a member of both and neither of them ever disappointed me.
You know that I couldn’t agree with you more Jenn, I don’t know what I would do without my weekly fruit and veg box. You look like the perfect ad for eating this way too, really healthy and glowing.
I prefer farmer markets too, I think fruits and vegetables looks more fresh than in grocery and with best quality
I’m so envious. The big drawback of living in the northeast is that farmer’s markets disappear in the fall and often don’t come back until July. At least the most local ones don’t. When I’m upstate on the weekends though, there are still vestiges of farm produce available. There is one place I can go to that grows salad greens in a greenhouse all winter long. It is sadly a bit inconvenient.
Grrrr…I want spring and I want fresh produce that isn’t grown in Guatemala. (Nothing against Guatemala of course. It’s a lovely place.)
I definitely agree with you and there is no comparison. Local Farmers’ Markets are cheaper and fresher. I love to mingle with the people and I love the smell of all those fresh vegetables and fruit. Here in Greece, when it’s nearly closing time most of the things are half the price, so you can really get good bargains.
That is too bad Donald! I know what you mean about WF being so ridiculously expensive!
That is just awesome Peter! I love the story about your son - very inspiring! That is how I want to raise my kids - I think because I was raised with an adveturous palate, I now have a very adventurous palate and my body knows what foods are good for me!
YES, Shannon! You said it - there is a nice exchange that happens when you buy it directly from the producers! That market in Boston is the most amazing thing I have ever seen! Roberto and I keep saying we want to live there for a while, just so we can shop there!
Also very true, Nina! It is about the integrity of quality!
Great point again, Judy! Thanks, keep these comments coming!
Totally Ben! It is important to support your local community economy. Thanks! I am the happiest person alive when I am cooking, that is for sure!
Yeah, Jax - I can’t imagine being near a farmer’s market and then moving where there is none….you have to totally reinvent the way you cook!
Thanks Gumbeaux! I am with you! I agree about getting back to the roots. My grandparents had a nice garden - full of tomatoes and peppers and squashes of all different kinds - I really want to get back to that at some point.
Thanks Peter G.! Don’t get me wrong, I still shop at the supermarket, but I try to get the majority of produce from the local market. Spread the word!
Thanks Courtney!
You wll enjoy it, I am sure!
Yay, Brittany! I am excited that you are excited!
I hear that Jane! I feel very lucky to have such a great market right here!
Hey FlaNboyant Eats! Glad tohear you are going to get out to your market more! I know, Publix is good, but not great.
Thanks Emiline! They have actually started sellng blueberry bushes at my market - so it must be getting close to that time!
Actually we used to get there right as it opened, but we have gone several hours after opening and still get everything we were looking for. So now we don’t get up so early on Saturday AM!
Hey Jef! That market in Boston is FANTASTIC! You will enjoy it A LOT!
Thanks so much Helen! I know! Now that we have been using the market all the time, I would feel so lost without it. It certainly has changed the way we eat for the waaaay better!
Absolutely agree, Sylvia!
I know Rachel, having lived in New England most of my adult life - but there were lots of CSAs in Western MA where I lived. Are there any near you?
Totally Ivy! That is so great to hear about the deals that can be had! I should look into that here as well!
Hi Jenn,
Thanks! I just love your website. Love to read the content, they are interesting.
I never thought you would leave a comment on my recipe.. I was surprised
Just another reason I’m jealous of your farmer’s market!!
Gorn & I were just talking about how our eating habits have changed over the years. We would never call ourselves vegetarians but meat is almost never the “main” part of any meal. And there is so much difference between local and grocery, wow.
Great photo!!
Preach it! After giving up my battle with squirrels, deer, coyotes, and birds (I just couldn’t deny them, in any way!), I now get my stuff from our local CSA…I sign up in early spring, and when the season starts (very soon), I pick up a huge box of whatever is in season once a week from a local organic farm. It keeps them in business, I get local produce in a predictable fashion, and I don’t buy a thing from the supermarket, except for staples.
We also have a freezer full of deer and elk meat, can’t get much more organic and local than that!
What a sweet picture, yes, you are getting us all excited about farmer’s market! With no doubt I have noticed that here some prices are 2 to 3 times higher than supermarkets, it’s a pity.
What a great picture of you! The joy on your face is priceless.
Oh my gosh you are so cute with your cabbage!!!!
I love this blog…just subscribed…looking forward to your posts and personality.
Excellent post. I am going to try one or two of the local farmers markets once I get my own apartment. I am really looking forward to it and hope the prices are less expensive here like they are in Florida.
Jenn
It’s completally a different subject, but I simply loved the new picture on your profile
It’s really bright, and looks so beautifully innocent.
(Maybe the pic not new but I haven’t been blogging recently, so saw this now
)
By the way, as I once deleted my blog for some reason, and re-opened it, I lost the Foodie Blogroll codes. Is is possible for you to send me again dear?
Haha- you are too cute! I can’t seem to find a good farmer’s market in our area. Bah humbug. I’ll have to look a little harder- especially with those price comparisons!! Jeez!
Hi Jenn! I found your blog through Festa Italiana. I live in Italy and I guess we’re pretty spoiled over here in terms of fresh produce. Will definitely be reading more as my husband always complains about my food-wasting ways. You’re tips will definitely come in handy.
Oh, you probably don’t have the time to do it but I tagged you for a meme.
ciao!
Thank you so much Anjali! I appreciate your comment.
I know how you feel Debaorah! I used to be really jealous of people’s farmers markets too!
Hi Tanna! I know, we didn’t plan it this way - it just kind of evolved out of other changes we have been making in our lives to become more green - I guess we just let the farmer’s market dictate what we eat now!
That is just fantastic Catherine! What a perfect way to go about it. I know what you mean about the wildlife and not being able to deny them anything! lol! I love elk…
That is too bad, Cris! I don’t know how that can be, since there is no middle man, like a grocery store….doesn’t make sense, does it?
Thanks Angela! I just love my greens!
Thanks Dr. Nicole! I am so glad you like the blog - thanks so much for your comment! I checked out your blog too and I love it! I am really big into natural healing, so I really appreciate you being out there.
Thanks Andy! I hope so too! You will love it!
Hi Bal! Nice to see you back! Yes, it is a fairly new picture - thanks for being so sweet. I wrote you a comment in your blog re: the foodie blogroll.
Thanks Ley!
Yeah, there has to be some near you - you are in the South afterall!
Hey Milanese! Thanks for stopping by and for your comment! Yes, I tend to think in Europe and many other places in the world,local markets are just part of the natural flow of life. I will check out the meme
Jenn what do you differ on? I l think we’re all on agreement that local is best and organic even better.
My point is some (not you) will act as if some parents are poisoning their families by shopping for groceries at a major retailer.
In most cases, heads of the family will shop on price, juggling food, mortgage, clothing and saving for retirement and college for th kids.
I like to buy quality but let’s not be so damning of a family just trying to put something decent on the table.
If a parent is going to buy a tomatoes from Mexico rather than serve up Ragu spaghetti sauce to the family…it’s the lesser of the 2 evils.
The move towards local and organic is taking place, just that it’s going to take some more time.
Thanks Jenn… I signed up just a few min.s ago
Waiting for the approval message. Thanks for the info 
Hey Peter!
I think we do agree on a lot of the issues here that this post raises. I guess my point is that in many cases, as my research shows, (and as some of the other comments show,) it is actually cheaper and the food goes further, when shopping at a local farmer’s market vs. a supermarket. So why not do it if it saves you money (leaving it for mortgages, retirement and clothing) and helps support the local economy?
I agree with your lesser of two evils philosophy, but if it is cheaper to buy tomatoes from your local market, than the ones from Mexico at the grocery store, why wouldn’t you chose that option? It actually means that families with children can spread their budget farther doing a good thing for themselves and for their local economy.
So that is where we differ, I don’t think it is always more cost effective to shop at a grocery store, but if it is, more power to ya - if it is only tomatoes or produce we are talking about.
(man, I get long winded about these issues!!)
I have just sent you an email, Bal! Thanks!
I always spend less at the farmer’s market - the prices are all always better. maybe it isn’t that way for everyone everywhere, but it’s like that here in san diego and orange county.
and jenn, I agree wholeheartedly with what you said about freshness. the first time I bought romaine at my farmer’s market, I was shocked at how fresh it still was 10 days later. so yes, it’s very worth going out of my way to shop there.
That’s really something! I always had a misperception about farmer’s markets as costing more, but those observations make it pretty clear. I really need to find something comparable around here (Ocala, FL *waves* )…call me jealous
I guess we are the lucky ones, Melissa, that our FM are cheaper than the grocery store. I am surprised and saddened to hear that is not the case everywhere. I would think if you cut out the middle man, you would bring down the prices. Doesn’t seem right, does it? And the freshness is unbeatable - more bang for yur buck, I’d say!
Hmmmm…I used to live in Ocala, Mike. Actually there was a move to have a FM on the grounds of city hall…but the crazy thing is that they couldn’t get any farmers….weird. But there is great produce to be found all along the road to Palatka. It is a bit of a drive, but probably worth it. Also, there are some fruit and veg markets around town…
I sent Mike all the information about local CSA’s and Farmer’s MArket that I got from http://www.localharvest.org/. This is a huge database of all of the locations around the US. Anyone interested give it a peek!
The prices are definately better at the farmers’ markets but it’s also a great social thing. I’m lucky here in LA that I have a market on everyday in various parts of the city. It’s great too as you get to know the farmers and see the same people at all the markets. It’s really important to keep supporting them.
I agree — I almost uniformly get better prices at the farmer’s market too. And where the prices are a bit higher, the superior quality more than makes up for it!
i love this comparison shopping guide. seems that most think of organic as being expensive. but to buy certain organic items is sometimes more cost-effective, and of course, much higher quality.
thanks! i’ll use your post as a guideline.
Great post! I’m not very good at cost comparisons — I used to be an accountant, and that’s too much like work for me!- so this is very informative because I wasn’t sure if I was saving money or not. And you made a good point about it being fresher - I hadn’t thought of that.
We have a great Farmer’s Market in Santa Monica, and I can start going again now that my Friday art class finishes tomorrow. Maybe you already know about this, but Evan Kleinman podcasts from the SM market on kcrw - here’s a link where you can find the podcasts - http://www.kcrw.com/etc/programs/gf. She often interviews the farmers about their produce and great dishes to make.
I do love the farmer’s market - though they have become so chic here that they are not always cheaper. My favourite places to shop are still the ethnic grocers and small retailers near my flat!
Big ups to the food geek in us all ;D A colleague recently commented to me that he had “never seen anyone get so excited over a squid” after I managed to get one from my fishmongers!
I just recently discovered your blog, and am thrilled because I feel like a “geek” at times too. I grew up in Flagler (not far from you!) and went to the Friday Farmer’s Market with my grandfather or mother every week! I now live in Sanford, and am so happy that they have a growing market as well. So anyway…all I can say is that I can relate to your fabulous find and appreciate the article!!!
Just came across your site today… love what you are doing here.
As a mom trying to balance nutrition, budget, and time constraints, I appreciate Peter’s perspective on families. Even if it costs less, it is a challenge to get out on multiple shopping trips, or to do much price comparing while either juggling kids or taking advantage of a brief child-free outing. Time is a commodity that sometimes outweighs money and extreme nutrition.
But I am open to the challenge of building FM’s into my routine, and love how possible you make it sound that I CAN have it all: Spend less, on better food, and get healthier too!
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